TLDR: Window ads went viral.
To promote Marvin Windows’ new Integrity line with builders, we made videos so un-ignorable they took on a life of their own—racking up 40+ million organic views and landing coverage on ESPN, AdWeek, AdAge, the NYT, becoming the #9 most-watched YouTube video the month we posted. A Japanese TV show called us for an interview. We said yes, of course. All for a B2B window campaign. Arigato, Integrity.
CAUTION! VIRAL CONTENT
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CAUTION! VIRAL CONTENT
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CAUTION! VIRAL CONTENT ⚠️ CAUTION! VIRAL CONTENT ⚠️
Videos brought builder-types from far and wide to Integrity-Skills-Challenge.com, a site where they would fight to the death and crown the sole survivor, Kind of kings! I mean… learn about windows.
Site traffic and conversions were the highest in the brand’s history. Which is the point of all this, right?
