Whatever you do, do it beautifully.
In the U.S., most imported beer follows the same script—heritage, quality, blah blah blah. Peroni comes from an entire culture built on style, taste, and la bella vita. So we didn’t just introduce a beer, we introduced a new way of being—one that is now the company mantra, informing every decision they make, and lifting U.S. sales by 64%.
Times Square takeover
Hand-painted billboard
Hand-painted billboard
Socialize beautifully
Peroni X Netflix “Open Italy”
To celebrate Italian Director, Federico Fellini's 100th birthday, we set out to class-up Americans’ typical streaming habits. The idea: a limited-edition Peroni-opening remote with a button that unlocks Netflix's algorithm and surfaces every Italian film and series in the catalog—Hidden gems, cult classics, and critically-acclaimed hits subscribers and influencer partners never knew existed. New perspective… opened!
Peroni “Koozie Couture”
Every year the MET Gala takes over the cultural zeitgeist with its fabulous display of outlandish fashions. We suggested that Peroni crash the conversation with Koozie Couture—a real-time stunt to turn the most talked-about gown into a limited-run Peroni koozie—launching on social the next day, and auctioned for charity. Who are you holding?