Sperry Inked: An Odyssey Project
To mark Sperry’s 80th anniversary, we sent 80 influencers on life-changing odysseys around the world. Two of them—celebrated NYC tattoo artists—traveled to New Zealand to study traditional Maori tattooing. To bring the adventure home, we created Sperry Inked: a retail activation that turned stores into tattoo studios. Artists personalized Sperry’s iconic leather boat shoes on the spot and made them the holiday season’s most talked-about gift.
Sperry Inked: retail activation
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Sperry Inked: retail activation *
On their New Zealand odyssey, our influencers gifted their Maori mentor a pair of hand-tattooed Sperrys. Meanwhile, we set plans to bring the idea to stores for the holiday season. ‘Sperry Inked’ turned Sperrys into one-of-a-kind gifts that allowed people to wear their own stories.
