The H is silent. The flavors are not.

I led the transformation of Schwann's Home Delivery, a company that had been frozen in time since the golden age of TV dinners. What began with a new brand name followed with a new, well… everything. We created Yelloh! to meet the needs of modern families–bringing a freezer full of happy to every doorstep.

Brand-new brand 🍔 with a lot to say.

Brand-new brand 🍔 with a lot to say.

Design and brand voice playbook

Photo direction

*Bonus social too good not to share.
Yes, I did record these in my closet with the door closed. I may or may not have been wearing parachute pants.

Website

Logo & packaging

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